Turn on the AI assistant for WhatsApp step by step — choose a provider, connect your access key, tune its tone and instructions, and set spending limits.
A smart assistant that replies to your customers on WhatsApp on your behalf: it understands their messages, answers from your company information, calls tools such as product search or ticket creation, and hands off to a human agent when needed. Every setting lives on the AI Chatbot settings page.
Access to this feature depends on your plan. If you see a lock notice, it is not available on your current plan and you will need to upgrade.
The assistant runs through one of several AI providers using your own access key (API key). Supported providers:
| Provider | Models |
|---|---|
| OpenAI | GPT‑4o / GPT‑4o‑mini |
| Anthropic | Claude Sonnet and Haiku |
| Gemini Pro and Flash | |
| Ollama Cloud | Llama, Qwen, Mistral, DeepSeek |
Create an account with one of them and get an access key from its dashboard. The provider charges based on usage (in US dollars), and you set daily and monthly limits as shown in the steps below.
The settings are split across tabs at the top of the page: Basics, Persona, Knowledge base, Guardrails, Usage, and Playground. Follow the steps in order.
Open AI Chatbot settings, then in the Basics tab pick the card for your provider. Under each card is a direct link to that provider's key-creation page.

If an error appears, you'll see a message explaining the cause with a link to fix it (for example, enabling billing or checking the key with the provider).
Once saved, the key is stored encrypted and is never shown in full again; the field displays only its last four digits, with a Delete key link beside it to remove it and enter a different one. For any already-saved configuration, a Test connection button also appears — it sends a quick sample message to confirm the key and model still work.
After a successful check, pick a model from the Model list. Models marked with a lock are not yet available to your account (you'll need to raise your usage limits with the provider). Start with the recommended model — it usually offers the best balance of quality and cost. (With the Ollama provider you type the model name manually instead of picking it from a list.)
Go to the Persona tab:
In the same tab:
In the Guardrails tab, set:
(The Guardrails tab also holds handoff keywords and escalation triggers — see the "AI tools and human handoff" article.)
We recommend testing replies first in the Playground before enabling it for real customers. See the "Playground" article.
The Usage tab shows the assistant's cost and usage in real time. It is for monitoring only — there are no settings to change here:
When the provider is Ollama, an extra note appears under the total-cost card about how cost is counted for that provider.
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