Fynchat
How is the cost calculated?
An explanation of Fynchat costs + Meta costs, with practical examples.
Two separate costs
When you use WhatsApp Business through Fynchat, you pay on two levels:
1. Fynchat subscription (monthly)
- Trial: Free (14 days)
- Starter: SAR 99 / month
- Business: SAR 299 / month
- Enterprise: SAR 999 / month
Each plan comes with a monthly message limit + features.
2. Meta conversation cost (per conversation)
Meta charges a fee for each conversation (not per message), which varies based on:
- Type (Marketing / Utility / Authentication)
- Country (Saudi Arabia is higher than some countries)
- Initiating party (business → customer or vice versa)
Approximate Meta pricing in Saudi Arabia
| Conversation type | Price |
|---|---|
| Service (customer-initiated conversation) | Free |
| Marketing (business → customer) | ~SAR 0.46 |
| Utility (business → customer) | ~SAR 0.13 |
| Authentication | ~SAR 0.05 |
Prices are official from Meta. Check the official pricing for the latest figures.
24-hour window = one conversation
Each conversation lasts 24 hours from when it starts. During this period:
- Unlimited messages of the same category = one conversation (a single charge)
- If you change the category within the window, Meta opens a new conversation (a second charge)
Practical example
A merchant sends a Marketing campaign to 1,000 customers + 5 order-confirmation messages per customer:
| Item | Calculation | Cost |
|---|---|---|
| 1,000 Marketing conversations | 1,000 × 0.46 | SAR 460 |
| 1,000 Utility conversations (the five confirmation messages per customer within one window = one conversation each) | 1,000 × 0.13 | SAR 130 |
Note that the Utility category opens a conversation separate from the Marketing one even inside the same window (per the rule above). Prices are approximate — keep an eye on your actual bill in Business Manager.
How is Meta paid?
- Directly from Meta via a card in Meta Business Manager
- Fynchat adds no fees on top of Meta's price
- You can review your usage at business.facebook.com/billing
Tips to reduce cost
- Use Utility instead of Marketing whenever possible (confirmations, reminders)
- Encourage the customer to start the conversation (Service conversations are free)
- Consolidate messages within the 24-hour window (don't send separate messages)
- Don't send to invalid numbers — Fynchat verifies automatically before sending
- Review your open rate — if it's low, adjust the audience or the template
Frequently asked questions
Does Marketing during the free trial cost me anything?
Not the Fynchat subscription, but Meta charges its fees as usual.
Do I get a discount on messages if I upgrade?
No. Meta treats all plans at the same price. The discount is on the Fynchat subscription only.
How do I know how much I've spent this month?
- In Fynchat: the number of messages against your monthly limit (based on your plan)
- In Meta Business Manager: the actual financial cost