Fynchat
WhatsApp campaign cost calculator — cost and return
Estimate a WhatsApp campaign’s cost, expected return and how it compares with SMS — using your own numbers and your own per-message rate. Free, no signup.
What it calculates
- Campaign cost = audience size × the per-message rate you enter from your invoice.
- Expected orders from your reply rate and the purchase rate among repliers.
- Net return and ROI after deducting campaign cost.
- A comparison with SMS for the same reach.
Why we do not fill in the rate for you
Meta sets and updates it periodically, and it differs by template category and customer country. Any number we hard-code today could mislead you next month — take it from your invoice or Meta’s official pricing page.
What is not billed at all
Replies within 24 hours of a customer message are not billed as business-initiated conversations — customer-started conversations are the cheapest, which is exactly where instant automated replies pay off.
Before you send
Read how WhatsApp message pricing works and check your wording with the template checker so an avoidable rejection does not delay your campaign.